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Concept Board

Concept Board

Product Trend Board

Product Trend Board

Brand Position

Brand Position

BRAND DRIVEN DESIGN: OFF-WHITE OFFICE PARTY

|SUMMER 2018

Conducted in-depth research on an assigned brand, OFF-WHITE, to identify a white space in the company's product categories and execute a well branded concept and launch. 

With this, I implemented the concept "OFFICE PARTY" using key tools including competitive analysis, SWOT, trend analysis and more. 

See full deck here. 

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